, Nike has become the latest sports brand to take on the uniforms and fan apparel of the National Football League (NFL) in America. Rivals Reebok, who have worked in collaboration with the NFL for the past decade will not have their contract renewed when it ends in 2012.
The agreement was announced by the NFL in Chicago and provided the names of six other apparel partners. New Era Cap Co. has been announced as the New Nike NFL Football Uniforms official cap supplier and will handle on-pitch headwear as other companies will continue to provide fan clothes and headwear. Reebok executives had already New Nike NFL Football Uniforms admitted defeat to the American press before the deal was done and were not concerned that the lost bid would damage their company.
Over the past decade Reebok have been in partnership with the NFL and they will leave on amicable terms. They released a statement earlier this month crediting the partnership for doubling sales since working together. Though details are sketchy at the moment it is thought that Nike has been awarded a five year contract. The deal may seem like a massive loss for Adidas owned Reebok, but they have various sporting contracts in America that pull in big earnings. Adidas currently hold uniform rights to the National Basketball Association, Major League Soccer and the National Hockey League.
Nike are already a prevalent site on the pitch, through its partnerships with individual players like Adrian Peterson of the Minnesota Vikings and Drew Brees who plays for the New Orleans Saints. Nike already has on-field exposure rights for its football gloves, the swoosh logo can be seen on players football boots, and their New Nike NFL Football Uniforms advertisements feature heavily in television breaks.
Article Source: http://EzineArticles.com/5965835
